Brand Story
At Hsun Wang, our logo is more than a graphic symbol—it’s a reflection of who we are, what we stand for, and the values we share with our partners.
Hsun Wang – Global Hand Tool Excellence
Our primary logo represents our core identity: a trusted global supplier of precision crimping and hand tools. The balanced black-red structure embodies both strength and agility—qualities we strive to bring into every tool we make.
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Black Segment: Represents professionalism and stability, reflecting our technical expertise and the trust we've built over decades of collaboration.
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Red Segment: Embodies passion and vitality, symbolizing our dedication to customer relationships and our commitment to service excellence.
Together, these elements form the letter "H", designed to resemble two hands joined in partnership—a visual metaphor for cooperation, mutual respect, and shared success.
"Working hand in hand for mutual success."
This is not just our design philosophy; it’s our business ethos.
LiCrim – Power in Precision
LiCrim is Hsun Wang’s premium brand dedicated to high-performance modular crimping tools.
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The name blends “Li” (power, 力) with “Crim” (short for crimping), reflecting our mission to deliver force and precision in every operation.
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The logo’s stylized C is inspired by a mechanical claw—symbolizing the grip, force, and accuracy of our crimping technology.
LiCrim tools empower professionals in automotive and industrial sectors to achieve more with less effort—faster, smarter, stronger.
HW – Powering Taiwan’s Domestic Electronics
The HW logo represents our Taiwan domestic electronics division, focused on delivering robust components and connectivity solutions.
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Orange signifies high-voltage energy and innovation.
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Black reflects reliability and top-tier engineering.
This identity highlights our commitment to quality, performance, and support within Taiwan’s electronics industry.
A Unified Vision
By exploring this dedicated subpage, visitors gain deeper insight into our brand’s visual identity and core philosophy. Each mark tells a story—of expertise, energy, and trust—and together, they reflect the unified mission of Hsun Wang:
To build smarter tools and stronger partnerships, hand in hand.